I like it. It stands to give those who would rather avoid government financial aid a private, truly charitable alternative that nonetheless provides a more realistic time frame for obtaining funding than the private option of working for several years to save up enough money to go through with a particular degree track.
A well-dressed trio of frontmen doesn't hurt the venture's prospects either.
Here's more about UniThrive .
Kiva, already known for its micro-loans program for projects in developing nations, is also looking to move into the niche. That's good - some competition should hone the offerings and provide the best options for students.