On Obama's "Organizing for America"

"What was a campaign becomes a big propaganda machine.  What proportion of the 13 million want to be on the receiving end of that?  And as for new media, how many of us new media outlets will passively pass along the talking points?  

My idea of new media is that we take the raw material and do something with it.  It needs to get out of the control of the one who's sent out the original message.  You can distribute your propaganda, but you can't organize it.  You can't organize us.  The internet is self-organizing, and we will see how it organizes itself.  It can't be according to the will of a President."