Whitening Obama?
Local creative outlet Dirty Coast introduced a new t-shirt design - the 'Geauxbama' - by mixing in some fun regional terminology.
The design struck me as a bit odd, however, given the amount of white on Obama's face. Is it subtly 'whitening' the candidate's image to increase sales and marketability? Widespread appeal in the pursuit of profit is probably the consideration at the root of the use of Obama on the company's merchandise to begin with. Barack is simply too attractive and inspiring a figure within the company's demographic market not to use him as a symbol for sales leverage.
I probably protesteth too much. One could just as easily ask in a cynical mocking tone: is the design subtly "blueing" Obama?
Well, then again, the image arguably could be doing just that...a nice shade of Democrat blue. And maybe even some Democrat light blue.
The design struck me as a bit odd, however, given the amount of white on Obama's face. Is it subtly 'whitening' the candidate's image to increase sales and marketability? Widespread appeal in the pursuit of profit is probably the consideration at the root of the use of Obama on the company's merchandise to begin with. Barack is simply too attractive and inspiring a figure within the company's demographic market not to use him as a symbol for sales leverage.
I probably protesteth too much. One could just as easily ask in a cynical mocking tone: is the design subtly "blueing" Obama?
Well, then again, the image arguably could be doing just that...a nice shade of Democrat blue. And maybe even some Democrat light blue.
Labels: apparel, Barack Obama, blue, Dirty Coast, presidential race 2008, race, white
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